Product refund reasons

So now that you've finally decided to purchase that product and cannot wait to test it out , you have to find out that it does anything else but what you've expected. Don't worry, you still have a chance to get your money back with the following tips for getting an immediate product refund.

1. Wrong advertising

"Get 10.000 hits to tour site in a whole day". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you apply the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by telling in the fine print that these results can not be guaranteed. So always watch such statement and if you do not believe what is advertised in a search for product reviews using your favorite search engine

2. Product outdated

Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally out-of-date or didn't work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and working, it even displayed the latest date pointing the end of a special promotion. Every attempt to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.

3. Usability

Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling even easier. If you've read and watched all tutorials and still cannot manage to use the product, then state this to the creator and you should get that refund.

If you've reached the product creator and still were not able to take a refund despite some legitimate and great causes, not all hope is gone. Most market places offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).

It is always suggested to clearly state the reason for your product return and to keep a friendly communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really tried to use the product in an efficient way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might drooping you as a client but still can benefit from your experience and will most of the time happily give you the refund.

Whatever you do, please be honest.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most marketplaces (Clickbank, PayDotCom) tolerate 2 or even more gives back, but after that you may not be able to purchase anything again by certaincompany.

Order Letter Internet Marketing Techniques And RSS Feed Directory

16 Quick Retail Promotional Ideas To Increase Your Sales Wit

1. Send out a FREE sample of your product with a special "two for one" offer - this enables your customer to get a first hand experience of your product in action AND the "two for one" offer maximises your average transaction value.

2. FREE lessons on make-up, sewing, hair styling, skin care, gardening, building a pergola/deck/retaining wall .. the list is endless By seeing how to get the best use out of your products they're likely to buy a range of accessories and essential items to help them achieve the results they're looking for.

3. Open day ... this is ideal for gardening centres or hardware stores where they can offer workshops and demonstrations on tasks that are specific to the needs of their customers … landscape design, installing a sprinkler, home handyman tasks, building etc. This is similar to the 'FREE lessons' idea above.

4. Hold joint promotions with other businesses. You can offer their products as FREE gifts when customers purchase at your shop and vice-versa.

5. Free gift with purchase - you could offer a FREE T-shirt valued at $25 with every $50 purchase. The value to the customer is $25 but your hard cost is a fraction of that amount so it's perceived to be more beneficial than a discount is (in the eyes of your customer) and it's much healthier on your bottom line than offering a $25 discount.

6. Buy one get one FREE. (same benefits as above).

7. FREE mystery gift up to the value of $500 with every purchase over $xx.

8. FREE gift for cash payments over $xx ... instead of paying the Banks merchant fees you're rewarding your customers instead. It's costing you no more however it's encouraging your customers to buy from you and therefore will increase your sales volume.

9. Buy now, pay in 12 months time ... encourages customers to spend more than they ordinarily would have if they were paying the whole amount now.

10. Package your products together. Cosmetics companies are famous for this. Package some of your poorer selling products together with your most popular lines and promote them as some sort of package. Packaged products make customers feel that they're getting a good deal for buying in bulk, it maximises your average transaction value, and it helps you move slow selling items.

11. Bounce backs - it's a fact that a customer is most warm to your products and services right at the time of purchase so make a special offer to them right when they buy - something that compliments the product they've just bought.

12. Package your knowledge - create introductory reports and newsletters and package them in with their product purchase.

13. Cross-selling checklist - this is a great way to maximise the average transaction value of each sale. Either run through a checklist with the customer (eg. The "building a pergola" checklist listing all the items they'll need) OR create it into a special "how to" guide that includes instructions and enables them to check off all the items they need. This does the customer a favour because it ensures that they don't forget an important item and it bumps up your sales figures too.

14. FREE after sales service - cleaning or maintenance of purchased product.

15. FREE hotline service - where they can call and ask specific advice relating to getting the best use of their product.

16. FREE design (valued at $200) - this service quite often involves your time only so it has a high perceived value but a low hard cost.

Kris Mills of Words that Sell ( http://www.wordsthatsell.com.au )is a top selling copywriter and respected author of numerous publications. For more copywriting and direct marketing tips, visit http://www.synergie.com.au/explosion.htm

More free articles from http://www.articlesroom.com